Enabling Google Merchant Center allows you to display your listings directly in Google Search, Shopping ads, and other Google services. Connecting Common Ground to Google Merchant Center makes it easier to keep your product listings updated and visible to potential customers.
Set Up a Google Merchant Center Account
Visit Google Merchant Center.
Sign in with your Google account and follow the setup instructions.
Enter your business details, including store name, website URL, and contact information.
Verify and claim your website domain as part of the onboarding process.
Prepare Your Product Feed
In your Common Ground Backoffice, navigate to Preferences > External Services.
Enable the option Generate Google Merchant Feed, and copy to clipboard.
A unique feed URL will be generated. This link points to a CSV or XML file containing your product data in the required format.
Submit Your Product Feed to Google
In Google Merchant Center, go to Products > Data Sources.
Click Add Product Source.
Select Add products from a file
Select Enter a link to your file and paste the feed URL you copied from Common Ground.
Set an update schedule (daily or weekly is recommended).
Select Country and Language.
Finish setup and save the feed.
Monitor and Fix Feed Issues
Google will review your feed and alert you of any errors or issues.
Check the Diagnostics / Needs Attention section in Merchant Center regularly.
Make adjustments in your product data in Common Ground if needed, and allow time for the feed to refresh.